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Last Updated on January 7, 2026
Safeco is a long-running insurance brand best known for auto and home coverage sold through independent agents. Safeco has been part of the Liberty Mutual family since 2008 and offers the same core coverages you’d expect from any major carrier—plus a few “extras” that some drivers really like (like cash-back rewards for claim-free policy periods and deductible-reduction options).
Important 2026 update: Liberty Mutual has announced it will sunset the Safeco brand in 2026 and move Safeco personal lines business under the Liberty Mutual name. If you’re currently insured with Safeco, you generally shouldn’t expect your coverage to “disappear”—but you may see branding and servicing changes over time. If you have questions, your agent is still the best first call.
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Bottom line: Safeco can make sense for drivers who want an independent agent and value perk-style features, but pricing and availability vary by state and the brand is slated to be retired in 2026.
Safeco, a Liberty Mutual company since 2008, is best known for auto and home insurance sold through independent agents rather than a direct-to-consumer model. Coverage options are broadly comparable to other major insurers, with common add-ons like roadside assistance, rental reimbursement, and new car replacement depending on state. Where it can stand out is with features like Claims-Free Cash Back, a diminishing deductible option, and repair network programs, but results depend heavily on your state, policy tier, and driver profile.
Safeco traces its roots to Seattle in 1923 and still operates as a Liberty Mutual company today. Most customers buy Safeco policies through independent insurance agents (instead of buying direct online), which can be a plus if you want a real person to help you compare coverage, adjust deductibles, and handle claims issues.
Yes. Liberty Mutual has publicly shared plans to retire the Safeco name in 2026 and transition Safeco personal lines business to the Liberty Mutual brand. You can read the announcement here: Liberty Mutual to Sunset Safeco Brand.
What this typically means for customers is mostly “branding and servicing” changes—not an automatic cancellation of coverage. But because insurance rules and systems vary by state, the safest move is to ask your agent how (and when) your specific policy will be affected.
Safeco offers the standard building blocks of car insurance (what you need to drive legally) plus a menu of optional coverages you can add for better protection. As always, your exact options depend on your state and policy.
Safeco also publishes a simplified overview of its coverages and options here: Car insurance coverages (Safeco).
Safeco isn’t “one weird trick” cheap, but it does have a few features that can be genuinely valuable—especially if you’re a low-risk driver trying to keep long-term costs down.
Safeco is often most competitive when you’re bundling multiple policies. Depending on your state, you may be able to pair auto insurance with other products like:
Safeco’s pricing can land anywhere from “great deal” to “not competitive” depending on your state, driving history, credit-based insurance score (where allowed), vehicle, and whether you bundle. Over the last few years, many drivers have seen premiums rise across the industry, so it’s smart to compare quotes even if you’ve been with the same insurer for a while.
In general, Safeco tends to price best for drivers who can stack discounts (bundling, multi-car, safety features) and who maintain a clean record over time.
Safeco offers a mix of standard and program-based discounts. Because discount availability is state-specific, the simplest way to confirm what you qualify for is to ask your agent and review your declarations page. You can also see a full run-down here: Safeco auto insurance discounts.
Safeco’s customer experience tends to depend heavily on your state, the complexity of your claim, and which repair shops (or networks) are involved. Like most insurers, Safeco has a mix of positive and negative reviews online.
If you’re comparing companies, it’s helpful to look at a blend of sources: satisfaction studies, complaint data from regulators, and consumer review platforms. Here are a few places readers commonly check:
Safeco is a strong option if you want the support of an independent agent and like the idea of add-on perks such as cash-back rewards (where available), deductible reduction features, and telematics-based discounts. But pricing varies widely, so Safeco is best used as a benchmark quote alongside other major insurers.
If you’re shopping now, keep the upcoming 2026 brand transition in mind. The name on the card may change, but the best approach stays the same: compare coverage apples-to-apples, choose a deductible you can afford in an emergency, and confirm discounts in writing.
| Website | Safeco.com |
| File an Auto Claim (Phone) | 1-800-332-3226 |
| Roadside Assistance | 1-877-762-3101 |
| Claims Center | Safeco Claims Center |
| Customer Login | customer.safeco.com |
| Find an Agent | Safeco Find an Agent |